Little Bird

Last week, a member of a private Facebook group comprised of social media professionals asked if anyone could supply a list of influential event marketers. So far, only two names have been suggested. Yet in the past 90 seconds, I identified 297. Or, more accurately, Little Bird, a newly launched start-up founded by former ReadWriteWeb editor Marshall Kirkpatrick, did.

Little Bird is essentially a search engine for influencers, but unlike services such as Klout that assign a “reputation score” to people, Kirkpatrick’s tool starts with a topic and, based on Byzantine connections throughout the social graph surrounding the issue, works backward to the “insiders” who are most influential about that particular subject.

In PIE's second demo day, six new startups took the stage and made their pitches for future profitability.

Former TechCrunch and ReadWriteWeb writer Marshall Kirkpatrick’s Little Bird (formerly known as Plexus Engine) kicked things off. While there aren’t many questions about Little Bird’s odds at success — the startup did just complete a $1 million round of fundraising led by Mark Cuban and already has more than 20 paying customers — it still deserves mention.

To compete in a crowded field of social listening and “influencer” ID services, a startup named Little Bird has raised $1 million. Formerly known as Plexus Engine, Little Bird was founded about a year ago by trade journalist and entrepreneur Marshall Kirkpatrick, with the help of Wieden + Kennedy's tech incubator.

Just coming out of private beta, Little Bird is targeting marketers, PR professionals, and other members of the media elite by automating the discovery and ranking of influencers across topics.

Mark Cuban’s Radical Investments led the angel funding round, along with StockTwits co-founder Howard Lindzon, Hubspot co-founder Dharmesh Shah, former Twitter engineer Blaine Cook, and Wieden+Kennedy.

Tuning in to the real-time conversations of the top 500 experts in any subject matter on social media can require painstaking efforts. Researchers or their interns often need to find and verify the sources, make lists, then aggregate the blog URLs, Twitter handles, and content published by those experts.

A start-up called Plexus Engine, doing business as Little Bird, automates the process. The company’s co-founder and chief executive, Marshall Kirkpatrick, jumped into tech operations from the editorial side of the start-up scene. He previously worked as an editor and writer at ReadWriteWeb and TechCrunch, respectively.

Meet Little Bird, a social search startup unveiled today, and the latest from Wieden + Kennedy's Portland-based tech incubator to draw investment. The company has raised $1 million dollars in a round led by Dallas Mavericks owner Mark Cuban. The round also includes investments from StockTwits cofounder Howard Lindzon, former Twitter developer Blaine Cook, and Wieden+Kennedy itself.

Wired_logo

A Robot Librarian for the Social Web

There is a very simple question that Little Bird, a service that launches today in private beta, attempts to answer: What community are you interested in? With that as a starting point, the service chugs through Twitter streams, blog posts and LinkedIn pages to find the most influential people, companies and reading material on your chosen topic.

The San Francisco [sic] startup, founded by former ReadWriteWeb reporter Marshall Kirkpatrick, helps media and PR companies discover who can most amplify their message.

A new service aiming to help media and PR companies determine which influencers can best amplify their messages launched today, with Mark Cuban as lead investor.

Known as Little Bird, the San Francisco [sic] startup was founded by former ReadWriteWeb reporter Marshall Kirkpatrick. Cuban led the $1 million round, along with additional investment from the Social Leverage Group, Hubspot co-founder Dharmesh Shah, and former Twitter engineer Blaine Cook.

Little Bird, a startup that helps PR agencies, marketers, and media companies identify influencers on virtually any topic, is launching in private beta today.

The company was founded by tech blogger Marshall Kirkpatrick — an early TechCrunch writer who’s best-known for his long stint at ReadWriteWeb. He left his full-time role at RWW last November to start his own company, which was initially called Plexus Engine. He’s launching the product on-stage today at the Portland Incubator Experiment from agency Wieden+Kennedy, and with W+K’s help, he’s given his startup a new, less wonky-sounding name.

Fast-company

Would You Pay To Discover Social Influencers?

A new breed of Klout-like startups are trying to make a business out of searching for people, not things.

The first thing we usually think of when we hear the word "influencer" is Klout, followed by a bad +K joke. The idea of tacking a be-all, end-all number onto our social significance may seem trifling, but social scoring is becoming an increasingly attractive method for businesses, marketers, and agencies to discover their best customers and brand evangelists. And following them are a crop of startups who are trying to help them wade through all that social data and, along the way, make a profit.

One service, Little Bird, is trying a novel approach: surfacing what it calls "trusted influencers and experts on any topic online." Formerly known as Plexus, Little Bird just launched today in private beta with $1 million in funding from investors including Mark Cuban and early Twitter lead engineer Blaine Cook.

Friday marks the official launch of former ReadWriteWeb editor Marshall Kirkpatrick’s data-based discovery startup Littlebird (formerly known as Plexus Engine). The company, which aims to automate discovery and vetting of experts and influencers on any given topic, has also raised $1 million in funding.
Little Bird Report_View Screenshot

Throughout Marshall Kirkpatrick’s career as a journalist — first as a writer at TechCrunch, then as an editor at ReadWriteWeb — his preferred method of finding stories and sources was not “shoe leather down in the Valley,” but data. With his year-old startup, which launches in private beta today and gets a new name, Little Bird (it was formerly called Plexus Engine), Kirkpatrick hopes to automate discovery and vetting of experts and influencers so that journalists, marketers and PR reps can find reputable sources more easily.

The Portland-based company, which is being demoed at PIE [Portland Incubator Experiment] Demo Day this morning, is also announcing a $1 million angel funding round today. Mark Cuban’s Radical Investments led the round, with participation from Howard Lindzon’s Social Leverage Group, Hubspot cofounder Dharmesh Shah and former Twitter engineer Blaine Cook. MetaFilter founder Matt Haughey, Accel’s Jonathan Siegel, Blogads’ Henry Copeland and social media expert Jay Baer also invested.

Former ReadWriteWeb Lead Writer, Marshall Kirkpatrick, just launched his new company. For months, it was known as Plexus Engine, but today, it’s been rebranded as Little Bird. The company has even received $1 million in funding, with Dallas Maverick owner Mark Cuban leading the round to get it going.

When he left ReadWriteWeb a year ago, Kirkpatrick mentioned his new endeavor would be: “an app and data platform that discovers emerging topical information.” For him, data has been his thing. As a writer, he would often use data to cover any story and do a phenomenal job talking about startups. Now, Kirkpatrick feels that it’s time for something to come along that would use data to connect people.

If anyone knows about influence, it’s Marshall Kirkpatrick. As ReadWriteWeb’s onetime lead blogger, he rallied Internet armies around a variety of causes and maintained a hawklike vigilance in his knowledge of web-focused events and news.

Now he’s announcing a round of funding for Little Bird, a product that aims to find the absolute experts and true influencers on any topic.

The raise totals a neat $1 million and comes from a cherry-picked group of tech insiders. Led by Mark Cuban’s Radical Investments, the round also includes participation from Howard Lindzon’s Social Leverage Group, Hubspot cofounder Dharmesh Shah, and early Twitter lead engineer Blaine Cook.

The social search application connects users to top experts in a given space, putting big data in anyone's hands.

Nearly a year ago, ReadWriteWeb and former TechCrunch writer Marshall Kirkpatrick announced he would be stepping back from the media landscape to go all in on his own startup, Plexus Engine. “I’m building a company that’s developing a technology based on some of my favorite consulting projects I’ve done for clients over the years: An app and data platform that discovers emerging topical information,” he wrote at the time.

That love of data, paired with his time as a tech reporter, is what fueled Plexus Engine, now known as Little Bird (a small homage to Twitter and the information it pulls from the platform). The application is a b2b research tool that takes the social graph, turns it into a list of specialists and experts, and then offers clients help reaching out and engaging with these people and their content.

Little Bird launches today a service that goes deeply and geekily into the world of online influence to find people in social media who are trusted on various topics.

The service helps marketing, media and PR companies figure out who can best spread their message.

Little Bird was founded by Marshall Kirkpatrick, a former writer for ReadWriteWeb who started dabbling in these sorts of social media analyses before he left tech blogging and was drawn over to the dark side to start his own company.

Today Portland, OR-based Plexus Engine, a platform started by former ReadWriteWeb reporter Marshall Kirkpatrick to unearth influencers, announced that it’s rebranding to Little Bird, and launching in private beta. The platform is aimed at marketing and PR agencies, media outlets and businesses who are looking to find and engage with influencers around a specific topic.

As part of today’s rebranding, the company is also announcing it has raised $1 million in angel funding led by Mark Cuban’s Radical Investments, with participation from several angel investors including Hubspot’s Dharmesh Shah. Part of the Portland Incubator Experiment (PIE), Little Bird is a direct result of Kirkpatrick’s time as a reporter, when he used tools like Needlebase and Backtype to try to unearth scoops and find information in real-time.

Siliconvalleywatcher

Little Bird Launches - Find Expert Influencers

I caught up with Marshall Kirkpatrick earlier this week, and the launch of his venture Little Bird. The former lead reporter for ReadWriteWeb, and his team of four, have developed an interesting technology which aims to find the top 500 people on Twitter that are influential about any subject.

For example, typing "Broadband" into the service comes up with influencers such as Robert Scoble, but it can also identify up and coming people that aren't as well known but are becoming more influential.

Pandodaily_logotrans

Little Bird Raises $1M

Little Bird, a service meant to suss out “online influencers,” has raised $1 million from Mark Cuban’s Radical Investments and left stealth mode. The company, which founder Marshall Kirkpatrick says that Little Bird differentiates itself from Klout by focusing on thought leaders (blech) in small groups, as opposed to rating everyone on the social Web.

Marshall Kirkpatrick has never met Mark Cuban, never talked to him on the phone, and he had never seen him on ABC's "Shark Tank."

But it didn't take a conversation, or a guest appearance on Cuban's TV show, to persuade the Dallas Mavericks' owner to invest in Kirkpatrick's Portland startup, Little Bird.

The 11-month-old company said Friday that it's landed $1 million in backing from Cuban and other investors, including Portland ad firm Wieden+Kennedy.

Little Bird (as in "a little bird told me...") helps find and reach online experts on any topic. It's aimed at marketers and others seeking to reach and communicate with people who have influence in a given community.

Portland startup Little Bird on Friday is lifting the veil on its social media search tool by announcing a $1 million funding round led by Dallas Mavericks owner and high-profile investor Mark Cuban.

The company is the creation of Marshall Kirkpatrick, a long-time Portland-based tech writer who was the first writer hired at influential tech news site TechCrunch.com and was co-editor of the rival site ReadWriteWeb.com.

Little Bird — previously known as Plexus Engine — is a search tool that helps users more easily discover the most influential and trusted experts in any subject by analyzing data from Twitter, LinkedIn and blogs.

Republished from the Portland Business Journal.

PORTLAND, Ore. - Portland startup Little Bird on Friday is lifting the veil on its social media search tool by announcing a $1 million funding round led by Dallas Mavericks owner and high-profile investor Mark Cuban.

The company is the creation of Marshall Kirkpatrick, a long-time Portland-based tech writer who was the first writer hired at influential tech news site TechCrunch.com and was co-editor of the rival site ReadWriteWeb.com, the Portland Business Journal reported.

Little Bird — previously known as Plexus Engine — is a search tool that helps users more easily discover the most influential and trusted experts in any subject by analyzing data from Twitter, LinkedIn and blogs.

Repost from WSJ.

Tuning in to the real-time conversations of the top 500 experts in any subject matter on social media can require painstaking efforts. Researchers or their interns often need to find and verify the sources, make lists, then aggregate the blog URLs, twitter handles, and content published by those experts.

A company called Plexus Engine Inc., doing business as Little Bird, automates the process. The company's co-founder and chief executive, Marshall Kirkpatrick, jumped into tech operations from the editorial side of the start-up scene. He previously worked as an editor and writer at ReadWriteWeb and TechCrunch, respectively...